The Power Copywriting Formula

The words went through my heart like a red hot dagger.

As I read more, I fell deeper into the story, like Alice falling down the rabbit hole... I was hooked.

And by the time I got to the end, I almost wanted to buy the thing - even though I actually have no interest in it intellectually.

I looked up from my screen to see the Day Job Crusher himself Rob Wiser still tapping away, setting up yet another killer offer.

See, you don't have to become a household name copywriter to make literally millions online.

You don't have to slave away writing long-ass sales pages for clients for 15 years, or thousands of emails, perfecting the written word.

You just need to pump some damn POWER into your copy.

So much copy that I see is dry & boring.

Assuming they'll buy because you said so. Or because they love that particular guru. Or because of some other reason.

My first drafts are sometimes dry too, but they're quickly turned around using that magical ingredient... POWER.

Here's the formula:

POWER = Story + Emotion.

That's pretty much it.

As I read these sales pages, it dawned on me the reason why I couldn't stop reading, and the reason why I almost wanted to buy was because of the Power Formula.

*quickly checks to see if the .com is available 😛

It was story after story, and not just dry, boring stories, but ones laden with emotion and power.

You could not only see the characters, but you could FEEL what they were going through, all the highs and lows.

Next time you write copy - even if it's just a quick email, or even content - go back to the POWER formula.

If you got stories, but they seem dry, spice them up with the emotions that your characters would feel in that story.

And if you feel like the copy is very powerful and emotional, but doesn't quite flow - try reframing it in a story format.

Either of these things will make your copy convert higher.


Founder of funnel building company, Brian is Mindvalley's former senior copywriter & funnel builder, entrepreneur, published author, international speaker and the youngest looking 15 year veteran in the industry.