All Posts by Brian

Basic Levels Of Content

Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]

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The Big Idea

‘The Big Idea’ fits into the smallest parts of your marketing. See, a lot of smart marketers talk about ‘The Big Idea’. And it’s a great way of communicating a grand vision to your prospect. But it’s easy to get stuck in the worldview that this is somehow only applicable to your overall big picture. […]

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The Comparison Trap

Fancy funnels and ninja guru tricks might look sexy from the outside, but for 99% of marketers they’re killing your success. Because there’s something about human nature that makes us wanna use those ninja hacks. Something about the way we tick that keeps us bogged down. Something we all suffer from at times… The Comparison […]

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Copywriters: Open Loops could be costing you sales

Copywriters: ➡️ Open Loops work great in email sequences… until they start costing you SALES. Andre Chaperon is set to release Autoresponder Madness 4.0, the course where I discovered the Open Loop. 🤔 If you dunno what one of them things is… stop reading this and go do some homework. Google knows all. Back with me? Cool – […]

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Matt Bacak

This week’s Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy. We talk about:- How to create campaigns that attract BUYERS, rather than just openers & clickers- A secret ‘credit card hack’ Matt uses […]

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Copy misconception #47: “American Marketing”

It’s patently ridiculous to suggest that where a marketing strategy comes from dictates it’s effectiveness. Or that people in different countries somehow react to marketing principles in different ways to the rest of the world. Here’s a newsflash if you need it: We are all human and have the same needs, wants and desires at a base […]

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3 Tips For Better Inboxing

Never underestimate the task of getting into the inbox: 3 tips for better Inboxing. Peter Diamandis’ newsletter is about as far from a phishing email as you can get. But the Gmails and the Yahoos and the Hotmails have to be overly cautious about who they inbox and who they don’t. ‘Inboxing’ is the mysterious art of having […]

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Joey Percia

This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who’s doing things a lot differently (and more profitably) than most copywriters:How Joey works in ‘partnerships’ with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more moneyDoing profitable deals with […]

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The Power Copywriting Formula

The words went through my heart like a red hot dagger. As I read more, I fell deeper into the story, like Alice falling down the rabbit hole… I was hooked. And by the time I got to the end, I almost wanted to buy the thing – even though I actually have no interest in it […]

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