Category Archives for Blog

Dangerous Business Advice

This is the most dangerous definition of ‘business’ I’ve ever seen… Mostly because it’s on a site where peeps go to get the most basic business advice. It says: “A business typically exists as soon as the person engaging in the activity says it does.” Bullshit. This might be the ‘legal’ definition that your number-cruncher […]

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FB outage – email still here

I can be a real slacker sometimes. Which is probably why I do marketing… I couldn’t handle some hard labor job or having to be in an office in a suit & tie by exactly 9am sharp. So… by the time I sat down to write this article proclaiming the all-powerful effectiveness of email vs […]

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Andre Chaperon would fail at copywriting school

If you’re on Andre Chaperon’s email list (and if you want to persuade, you should be) you might have seen his recent birthday special where he discounted his courses. I tried to grab his latest course – but it wouldn’t go through. Stupid Clickbank. So I reached out to Andre directly and though he’s rarely […]

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Stories of T&C San Diego

Just got back from T&C in sunny San Diego. And I say that cause it’s rarely sunny here in Bangkok… but still it’s good to be home. Weird though… the lovely security folks at LAX seem to be hell bent on turning me upside down every time I go over. I had my speech all prepared for immigration, […]

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Travel the world & be productive

How to travel the world and be productive AF Here’s my schedule for Q1 of 2019 only: Jan 14: Manila, Phillippines Jan 21: Bangkok, Thailand Feb 7: Phuket, Thailand Feb 11: Bangkok, Thailand Feb 12: Pattaya, Thailand Feb 17: Los Angeles, California Feb 22: Phoenix, Arizona Feb 23: San Diego, California Feb 28: Los Angeles, […]

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The 6 pillars of customer connection

✅ New years resolution #1: Stop shoving ANSWERS down my customer’s throats. Because your customers don’t come to you for mere answers. It’s not about just providing information. If it was, then every member of a certain funnel FB group would be making good money, because anybody can compile information and present it as their […]

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Offer Trumps Copy

Offer Trumps Copy. If a copywriter claims they can sell anything with their ‘magic words’, they’re naive or lying. Copywriters are not ‘wordsmiths’. We don’t conjure up a magical combination of words that mysteriously causes people to buy a product. This is the opposite of much of the advice I’ve seen over the years when […]

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Copywriting careers have a trajectory

What’s your career trajectory? I’m not talking about intern -> CEO. All of our careers have a trajectory. We’re going someplace. Usually with some peeps. I haven’t systematised this much – but what I do know is this: You get to choose the someplace, and the peeps. Feeling like you’re working for or with the […]

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Creative Copywriting – make your personality shine through in your copy

Copy & paste statuses are the lowest form of marketing. Lower than a gecko’s nutsack. I’ve been busy removing people who have been posting that stupid Initiative Q status. These are mostly random knobheads. But there’s another one going around some peeps who I consider beloved friends. As a copywriter I see this as being lazy af. Mentally lazy. But you don’t […]

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3 marketing lessons from the rice fields of Bali

Our time here in Bali has come to an end. I’m about to hit send on this thing, get into a Bluebird Cab and head for the airport.  Here’s my favorite pic the whole trip – my wife and I braving Bali’s notoriously insane traffic on a scooter – and surviving! Next stop the vibrant […]

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