Category Archives for Blog

Email subscribers are extremely unforgiving

2 minutes ago, I tried to unsubscribe from somebody’s list (Hey, I can’t read everybody’s damn emails, can I) And to complete the ‘de-subscription’, the form was asking for my first name, last name and email address. As in I had to enter them myself, and then click unsubscribe. I was willing to check a […]

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How to get 10,988 pieces of market research on autopilot

Over the past few weeks I’ve gathered 10,988 pieces of pure GOLD. And this could be a game-changing marketing tip for anyone who wants to truly KNOW their market. One of the most powerful things in marketing and copywriting – the real secret to writing copy that sells – is to KNOW your customer. Know […]

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The Rise Of Copy

✅ Prediction for 2020: The big dogs already know how valuable good copy is – the rest of y’all better catch up, cuz you’re already falling behind. This is a quote someone sent me from Gary V: >> “The Art Of Copywriting Is About To Be Put On A Pedestal” << Now, I can understand him […]

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Goals are for losers

Did you know: Scott Adams, creator of the Dilbert cartoon, was an early student of The Silva method, a meditation program that’s woo-woo af? I probably learned my most important lesson for 2019, right at the end of December. Been listening to Scott Adams’ autobiography “How To Fail At Everything & Still Win Big” I […]

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Will this make you ditch your Email Service Provider?

When we spoke at the Poland event together earlier this year,¬†Matt Bacak said something that could make you FIRE your Email Service Provider… He says he’s done 8000+ split tests over his career, and he even showed us the huge stack of split test results printouts.  I’ve made it a point to insist that some […]

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Basic Levels Of Content

Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]

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The Big Idea

‘The Big Idea’ fits into the smallest parts of your marketing. See, a lot of smart marketers talk about ‘The Big Idea’. And it’s a great way of communicating a grand vision to your prospect. But it’s easy to get stuck in the worldview that this is somehow only applicable to your overall big picture. […]

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The Comparison Trap

Fancy funnels and ninja guru tricks might look sexy from the outside, but for 99% of marketers they’re killing your success. Because there’s something about human nature that makes us wanna use those ninja hacks. Something about the way we tick that keeps us bogged down. Something we all suffer from at times… The Comparison […]

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Copywriters: Open Loops could be costing you sales

Copywriters: ➡️ Open Loops work great in email sequences… until they start costing you SALES. Andre Chaperon is set to release Autoresponder Madness 4.0, the course where I discovered the Open Loop. 🤔 If you dunno what one of them things is… stop reading this and go do some homework. Google knows all. Back with me? Cool – […]

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Why Funnels Aren’t Dead

Dear funnel eulogizers, Funnels aren’t dead, but shitty, douchey, no-value funnels are. Email’s not dead, but weak, boring, spammy emails are. Webinars aren’t dead, but worthless, sales-pitch webinars are. The funnel eulogizers have an agenda. And it ain’t one where you come out on top. First, they want you to back off of your entrepreneurial […]

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