Category Archives for Blog

The Comparison Trap

Fancy funnels and ninja guru tricks might look sexy from the outside, but for 99% of marketers they’re killing your success. Because there’s something about human nature that makes us wanna use those ninja hacks. Something about the way we tick that keeps us bogged down. Something we all suffer from at times… The Comparison […]

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Copywriters: Open Loops could be costing you sales

Copywriters: ➡️ Open Loops work great in email sequences… until they start costing you SALES. Andre Chaperon is set to release Autoresponder Madness 4.0, the course where I discovered the Open Loop. 🤔 If you dunno what one of them things is… stop reading this and go do some homework. Google knows all. Back with me? Cool – […]

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Why Funnels Aren’t Dead

Dear funnel eulogizers, Funnels aren’t dead, but shitty, douchey, no-value funnels are. Email’s not dead, but weak, boring, spammy emails are. Webinars aren’t dead, but worthless, sales-pitch webinars are. The funnel eulogizers have an agenda. And it ain’t one where you come out on top. First, they want you to back off of your entrepreneurial […]

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3 Simple Email Hacks to Make You More Money

Just sent some feedback to a fellow copywriter on his email sequence, as part of a paid consult. Couldn’t fault the copy itself too much – just a few areas for improvement that just about anyone could boost your CTRs and revenue: 1. Use the ‘Sweet Spot’ Through testing a bunch of funnels with literally hundreds of thousands […]

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Copy misconception #47: “American Marketing”

It’s patently ridiculous to suggest that where a marketing strategy comes from dictates it’s effectiveness. Or that people in different countries somehow react to marketing principles in different ways to the rest of the world. Here’s a newsflash if you need it: We are all human and have the same needs, wants and desires at a base […]

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3 Tips For Better Inboxing

Never underestimate the task of getting into the inbox: 3 tips for better Inboxing. Peter Diamandis’ newsletter is about as far from a phishing email as you can get. But the Gmails and the Yahoos and the Hotmails have to be overly cautious about who they inbox and who they don’t. ‘Inboxing’ is the mysterious art of having […]

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The Power Copywriting Formula

The words went through my heart like a red hot dagger. As I read more, I fell deeper into the story, like Alice falling down the rabbit hole… I was hooked. And by the time I got to the end, I almost wanted to buy the thing – even though I actually have no interest in it […]

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Haters Gonna Hate

As a marketer, I WANT to see 1 star reviews like this. In fact, more of em. Maybe not a flood LOL but a few here and there are GOOD THING. Cause it’s understandable to get triggered by a bad review like this. After all, you put your heart and soul into a project. You give it everything you got. And […]

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Do people buy what they want, or what they MUST HAVE?

I couldn’t believe what was coming out of this marketing guru’s mouth. He had it all backwards… turns out they ALL do. And it’s costing you a LOT of money. This afternoon I’ve been going back over some of the marketing courses I’ve compiled over the years. And lately, I’ve noticed they all seemed to […]

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