Category Archives for Blog

Haters Gonna Hate

As a marketer, I WANT to see 1 star reviews like this. In fact, more of em. Maybe not a flood LOL but a few here and there are GOOD THING. Cause it’s understandable to get triggered by a bad review like this. After all, you put your heart and soul into a project. You give it everything you got. And […]

Read More

Do people buy what they want, or what they MUST HAVE?

I couldn’t believe what was coming out of this marketing guru’s mouth. He had it all backwards… turns out they ALL do. And it’s costing you a LOT of money. This afternoon I’ve been going back over some of the marketing courses I’ve compiled over the years. And lately, I’ve noticed they all seemed to […]

Read More

Posting over procrastination.

Everybody’s talking about how Zuck is cracking down on organic reach. I don’t actually know if this is true – but there’s no doubt FB is moving fast towards a pay-to-play model. There’s also the counter-argument that “If ur not getting engagement its coz ur content ain’t good enough”. My question is: Why should that […]

Read More

How a BRAND gives you STATUS.

This is why even though the other ones are superior in a lot of areas… you’re still gonna buy the AirPods, right? Cause we want to be seen walking around with those white airpods that seem to just hang there, not some dorky black ones that hook around your ear. This is one of the […]

Read More

Doing business in places of money

Some of my best deals have been struck in hotel lobbies. It’s a meeting place for location independent entrepreneurs with money. A fancy lobby has an energy of success to it. A vibe. Whatever it is, it works. The only transaction on the cards tonight is one in exchange for a scotch on the rocks. […]

Read More

Smart music marketing

Smart band marketing – Machine Head are as relentless with their email marketing as they are with their music. They mail pretty much every day. And there’s always an offer, concert tickets, merch, etc. But whoever writes these emails knows their stuff. Cause there’s often some good storytelling in there. Every tour must generate a […]

Read More

Pre-selling your sales message

Your market believes what they want to believe. It’s the way you frame things that determines their meaning.  Where you see a simple situation, they’ll see their angels and their demons. Take this photo for example… Let’s assume you’re using this photo in an email, as some kind of proof element. OK so what are […]

Read More

I know why nobody likes your posts

🤔 I know why nobody likes your posts. 🤔I know why your offer didn’t convert. 🤔I know why it’s hard to build a list. And it doesn’t matter who you are, we all struggle with this at times. -> Warren Buffet couldn’t get into Harvard business school. -> I had to work jobs I hated to […]

Read More

Protecting the most valuable asset on earth

I ran a quick poll on FB the other day, and got some rather interesting results… This all comes from a post in the ThriveCart FB group asking if the option to display the email addresses of referred customers to the affiliates who referred em, could be turned off. I’m like… what? Sooooooo……… if I […]

Read More

Dangerous Business Advice

This is the most dangerous definition of ‘business’ I’ve ever seen… Mostly because it’s on a site where peeps go to get the most basic business advice. It says: “A business typically exists as soon as the person engaging in the activity says it does.” Bullshit. This might be the ‘legal’ definition that your number-cruncher […]

Read More