Category Archives for Blog

Copy misconception #47: “American Marketing”

It’s patently ridiculous to suggest that where a marketing strategy comes from dictates it’s effectiveness. Or that people in different countries somehow react to marketing principles in different ways to the rest of the world. Here’s a newsflash if you need it: We are all human and have the same needs, wants and desires at a base […]

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3 Tips For Better Inboxing

Never underestimate the task of getting into the inbox: 3 tips for better Inboxing. Peter Diamandis’ newsletter is about as far from a phishing email as you can get. But the Gmails and the Yahoos and the Hotmails have to be overly cautious about who they inbox and who they don’t. ‘Inboxing’ is the mysterious art of having […]

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The Power Copywriting Formula

The words went through my heart like a red hot dagger. As I read more, I fell deeper into the story, like Alice falling down the rabbit hole… I was hooked. And by the time I got to the end, I almost wanted to buy the thing – even though I actually have no interest in it […]

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Haters Gonna Hate

As a marketer, I WANT to see 1 star reviews like this. In fact, more of em. Maybe not a flood LOL but a few here and there are GOOD THING. Cause it’s understandable to get triggered by a bad review like this. After all, you put your heart and soul into a project. You give it everything you got. And […]

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Do people buy what they want, or what they MUST HAVE?

I couldn’t believe what was coming out of this marketing guru’s mouth. He had it all backwards… turns out they ALL do. And it’s costing you a LOT of money. This afternoon I’ve been going back over some of the marketing courses I’ve compiled over the years. And lately, I’ve noticed they all seemed to […]

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Posting over procrastination.

Everybody’s talking about how Zuck is cracking down on organic reach. I don’t actually know if this is true – but there’s no doubt FB is moving fast towards a pay-to-play model. There’s also the counter-argument that “If ur not getting engagement its coz ur content ain’t good enough”. My question is: Why should that […]

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How a BRAND gives you STATUS.

This is why even though the other ones are superior in a lot of areas… you’re still gonna buy the AirPods, right? Cause we want to be seen walking around with those white airpods that seem to just hang there, not some dorky black ones that hook around your ear. This is one of the […]

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Doing business in places of money

Some of my best deals have been struck in hotel lobbies. It’s a meeting place for location independent entrepreneurs with money. A fancy lobby has an energy of success to it. A vibe. Whatever it is, it works. The only transaction on the cards tonight is one in exchange for a scotch on the rocks. […]

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Smart music marketing

Smart band marketing – Machine Head are as relentless with their email marketing as they are with their music. They mail pretty much every day. And there’s always an offer, concert tickets, merch, etc. But whoever writes these emails knows their stuff. Cause there’s often some good storytelling in there. Every tour must generate a […]

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