Email subscribers are extremely unforgiving

2 minutes ago, I tried to unsubscribe from somebody’s list (Hey, I can’t read everybody’s damn emails, can I)

And to complete the ‘de-subscription’, the form was asking for my first name, last name and email address.

As in I had to enter them myself, and then click unsubscribe.

I was willing to check a box and click the button, but then I got an error msg chiding me that I’d failed to enter in my details.

Translation: “Hey buddy, I really really want you to hit that ‘spam’ button in your Gmail, that’s why I have set up all these hoops for you to jump through just to get off my list. I don’t give a toss about my deliverability”

So yeah, I’m still subscribed to the list – against my will lol.

And the truth is… a great deal of his persons unsubscribers are clicking ‘spam’, rather than fill out that form.

The stupid thing is, it’s so avoidable.

You can put codes in a link that automagically fill out forms like this. Tech geeks know how to do this and are relatively inexpensive to hire.

Or, just have a one-click unsubscribe like most platforms do. I don’t know which one this was, and I don’t care.

I mean, I’ve ‘failed’ to unsubscribe from somebody because I have to fricken LOG IN to unsubscribe!

Yup, their unsubscribe link goes to a login page.


Now, if you’re mailing to a mass market audience, spam reports come with the territory.

Doesn’t make sense to annoy people into reporting who otherwise wouldn’t.

You can lose your email platform for that kinda shit.

I have an offer to the women’s dating market, which I dare NOT piss off – but we manage to maintain a very low spam complaint rate. Even though most of our emails pitch.

There’s a few tricks to that which I might share soon.

The bottom line is – if they want out, let em out. This ain’t The Mob. If your emails are cool, they won’t all suddenly opt out.


Founder of funnel building company, Brian is Mindvalley's former senior copywriter & funnel builder, entrepreneur, published author, international speaker and the youngest looking 15 year veteran in the industry.