Joel Erway

Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who’s one of the biggest names in webinar marketing and copywriting.

On this week’s show:

  • Joel’s unique ‘mini webinar’ model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar
  • The one crucial thing Joel does within the first 5-10 minutes of a webinar (And it’s NOT telling his story or showing testimonials)
  • Joel’s ‘Tesla’ business model that exposes the flawed idea that you gotta sell a low priced book, then a tripwire, and so on

Joel’s known as ‘The Webinar Guy’ thanks to these outrageous results and his awesome podcast ‘Sold With Webinars’, but he does webinars in such a different way from everybody else, you’ll be amazed at the results.

Full episode & resources at


Founder of funnel building company, Brian is Mindvalley's former senior copywriter & funnel builder, entrepreneur, published author, international speaker and the youngest looking 15 year veteran in the industry.