Basic Levels Of Content

Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]

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The Big Idea

‘The Big Idea’ fits into the smallest parts of your marketing. See, a lot of smart marketers talk about ‘The Big Idea’. And it’s a great way of communicating a grand vision to your prospect. But it’s easy to get stuck in the worldview that this is somehow only applicable to your overall big picture. […]

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Caleb O’Dowd

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O’Dowd. In this episode, we discuss: The ‘Edison Principle’ of how Caleb literally tormented Gary into taking him on as an apprentice The surprisingly simple thing he learned from Gary that has […]

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The Comparison Trap

Fancy funnels and ninja guru tricks might look sexy from the outside, but for 99% of marketers they’re killing your success. Because there’s something about human nature that makes us wanna use those ninja hacks. Something about the way we tick that keeps us bogged down. Something we all suffer from at times… The Comparison […]

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Copywriters: Open Loops could be costing you sales

Copywriters: ➡️ Open Loops work great in email sequences… until they start costing you SALES. Andre Chaperon is set to release Autoresponder Madness 4.0, the course where I discovered the Open Loop. 🤔 If you dunno what one of them things is… stop reading this and go do some homework. Google knows all. Back with me? Cool – […]

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Justin Brooke

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars:Why Youtube gives you more BUYER traffic than others like FacebookHow Justin has scaled offers up to $65,000 a DAY in Google ad spendHow to create a Youtube ad […]

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Why Funnels Aren’t Dead

Dear funnel eulogizers, Funnels aren’t dead, but shitty, douchey, no-value funnels are. Email’s not dead, but weak, boring, spammy emails are. Webinars aren’t dead, but worthless, sales-pitch webinars are. The funnel eulogizers have an agenda. And it ain’t one where you come out on top. First, they want you to back off of your entrepreneurial […]

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John Carlton

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.On this episode, John reveals:- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional- […]

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Michel Fortin

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the ‘OGs’ of internet marketing and creator of many big $$$ campaigns. In this episode:- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters- The story […]

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3 Simple Email Hacks to Make You More Money

Just sent some feedback to a fellow copywriter on his email sequence, as part of a paid consult. Couldn’t fault the copy itself too much – just a few areas for improvement that just about anyone could boost your CTRs and revenue: 1. Use the ‘Sweet Spot’ Through testing a bunch of funnels with literally hundreds of thousands […]

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