This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton […]
Read MoreThe Geniuses Of Copywriting Podcast is back with a vengeance in 2020 – and we’ve got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing – […]
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When we spoke at the Poland event together earlier this year, Matt Bacak said something that could make you FIRE your Email Service Provider… He says he’s done 8000+ split tests over his career, and he even showed us the huge stack of split test results printouts. I’ve made it a point to insist that some […]
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Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]
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‘The Big Idea’ fits into the smallest parts of your marketing. See, a lot of smart marketers talk about ‘The Big Idea’. And it’s a great way of communicating a grand vision to your prospect. But it’s easy to get stuck in the worldview that this is somehow only applicable to your overall big picture. […]
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This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O’Dowd. In this episode, we discuss: The ‘Edison Principle’ of how Caleb literally tormented Gary into taking him on as an apprentice The surprisingly simple thing he learned from Gary that has […]
Read MoreFancy funnels and ninja guru tricks might look sexy from the outside, but for 99% of marketers they’re killing your success. Because there’s something about human nature that makes us wanna use those ninja hacks. Something about the way we tick that keeps us bogged down. Something we all suffer from at times… The Comparison […]
Read MoreCopywriters: ➡️ Open Loops work great in email sequences… until they start costing you SALES. Andre Chaperon is set to release Autoresponder Madness 4.0, the course where I discovered the Open Loop. 🤔 If you dunno what one of them things is… stop reading this and go do some homework. Google knows all. Back with me? Cool – […]
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Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars:Why Youtube gives you more BUYER traffic than others like FacebookHow Justin has scaled offers up to $65,000 a DAY in Google ad spendHow to create a Youtube ad […]
Read MoreDear funnel eulogizers, Funnels aren’t dead, but shitty, douchey, no-value funnels are. Email’s not dead, but weak, boring, spammy emails are. Webinars aren’t dead, but worthless, sales-pitch webinars are. The funnel eulogizers have an agenda. And it ain’t one where you come out on top. First, they want you to back off of your entrepreneurial […]
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