How to get 10,988 pieces of market research on autopilot

Over the past few weeks I’ve gathered 10,988 pieces of pure GOLD. And this could be a game-changing marketing tip for anyone who wants to truly KNOW their market. One of the most powerful things in marketing and copywriting – the real secret to writing copy that sells – is to KNOW your customer. Know […]

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The Rise Of Copy

✅ Prediction for 2020: The big dogs already know how valuable good copy is – the rest of y’all better catch up, cuz you’re already falling behind. This is a quote someone sent me from Gary V: >> “The Art Of Copywriting Is About To Be Put On A Pedestal” << Now, I can understand him […]

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Goals are for losers

Did you know: Scott Adams, creator of the Dilbert cartoon, was an early student of The Silva method, a meditation program that’s woo-woo af? I probably learned my most important lesson for 2019, right at the end of December. Been listening to Scott Adams’ autobiography “How To Fail At Everything & Still Win Big” I […]

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Drayton Bird

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton […]

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Brian Kurtz

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 – and we’ve got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing – […]

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Will this make you ditch your Email Service Provider?

When we spoke at the Poland event together earlier this year,¬†Matt Bacak said something that could make you FIRE your Email Service Provider… He says he’s done 8000+ split tests over his career, and he even showed us the huge stack of split test results printouts.  I’ve made it a point to insist that some […]

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Basic Levels Of Content

Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]

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The Big Idea

‘The Big Idea’ fits into the smallest parts of your marketing. See, a lot of smart marketers talk about ‘The Big Idea’. And it’s a great way of communicating a grand vision to your prospect. But it’s easy to get stuck in the worldview that this is somehow only applicable to your overall big picture. […]

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Caleb O’Dowd

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O’Dowd. In this episode, we discuss: The ‘Edison Principle’ of how Caleb literally tormented Gary into taking him on as an apprentice The surprisingly simple thing he learned from Gary that has […]

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The Comparison Trap

Fancy funnels and ninja guru tricks might look sexy from the outside, but for 99% of marketers they’re killing your success. Because there’s something about human nature that makes us wanna use those ninja hacks. Something about the way we tick that keeps us bogged down. Something we all suffer from at times… The Comparison […]

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