Mike Morgan

Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater – Million Dollar Mike Morgan. In this episode:- How Mike turned a failed launch into a $100k payday with 1 email- Mike’s habit of writing 7-figure promos for his clients on their first project- How any good writer can work […]

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Jason Henderson

This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world. Here’s a small sample of the gold nuggets he drops: Deliverability secrets learned from sending over 1 Billion emails – How Big Jason makes sure his emails […]

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Joel Erway

Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who’s one of the biggest names in webinar marketing and copywriting. On this week’s show: Joel’s unique ‘mini webinar’ model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar The one crucial thing Joel does […]

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Email subscribers are extremely unforgiving

2 minutes ago, I tried to unsubscribe from somebody’s list (Hey, I can’t read everybody’s damn emails, can I) And to complete the ‘de-subscription’, the form was asking for my first name, last name and email address. As in I had to enter them myself, and then click unsubscribe. I was willing to check a […]

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Carl Galletti

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game – Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today’s episode we discuss: The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern […]

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Chris Haddad

This week’s episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women’s dating offer that’s doing hundreds of sales a day on cold traffic. On […]

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How to get 10,988 pieces of market research on autopilot

Over the past few weeks I’ve gathered 10,988 pieces of pure GOLD. And this could be a game-changing marketing tip for anyone who wants to truly KNOW their market. One of the most powerful things in marketing and copywriting – the real secret to writing copy that sells – is to KNOW your customer. Know […]

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The Rise Of Copy

✅ Prediction for 2020: The big dogs already know how valuable good copy is – the rest of y’all better catch up, cuz you’re already falling behind. This is a quote someone sent me from Gary V: >> “The Art Of Copywriting Is About To Be Put On A Pedestal” << Now, I can understand him […]

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Goals are for losers

Did you know: Scott Adams, creator of the Dilbert cartoon, was an early student of The Silva method, a meditation program that’s woo-woo af? I probably learned my most important lesson for 2019, right at the end of December. Been listening to Scott Adams’ autobiography “How To Fail At Everything & Still Win Big” I […]

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Drayton Bird

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton […]

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