Omar Michael

 In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You’ll discover:- The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding- How Omar increased the conversions of an offer by […]

Read More

Matt Bacak

This week’s Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy. We talk about:- How to create campaigns that attract BUYERS, rather than just openers & clickers- A secret ‘credit card hack’ Matt uses […]

Read More

Copy misconception #47: “American Marketing”

It’s patently ridiculous to suggest that where a marketing strategy comes from dictates it’s effectiveness. Or that people in different countries somehow react to marketing principles in different ways to the rest of the world. Here’s a newsflash if you need it: We are all human and have the same needs, wants and desires at a base […]

Read More

3 Tips For Better Inboxing

Never underestimate the task of getting into the inbox: 3 tips for better Inboxing. Peter Diamandis’ newsletter is about as far from a phishing email as you can get. But the Gmails and the Yahoos and the Hotmails have to be overly cautious about who they inbox and who they don’t. ‘Inboxing’ is the mysterious art of having […]

Read More

Joey Percia

This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who’s doing things a lot differently (and more profitably) than most copywriters:How Joey works in ‘partnerships’ with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more moneyDoing profitable deals with […]

Read More

The Power Copywriting Formula

The words went through my heart like a red hot dagger. As I read more, I fell deeper into the story, like Alice falling down the rabbit hole… I was hooked. And by the time I got to the end, I almost wanted to buy the thing – even though I actually have no interest in it […]

Read More

Kim Krause Schwalm

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who’s responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic. You’ll discover:The story of growing her division at Philips Publishing to $30M in revenue in the 90’s […]

Read More

Kyle Milligan

Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He’s even teaching other copywriters about ‘The Language Of Copywriting’ and how he writes winner after winner.Go to https://geniusesofcopywriting.com/kyle-milligan for full transcript & resources

Read More

Angie Colee

On this week’s Geniuses Of Copywriting podcast we hear from Angie Colee, who you want to listen to if you’re a copywriter looking to land better, higher paid gigs:How Angie landed big fish copy clients like Jeff Walker and Kevin RogersHer secrets of building relationships with big-name gurus and get them to give YOU money […]

Read More