Category Archives for Podcast

Carl Galletti

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game – Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today’s episode we discuss: The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern […]

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Chris Haddad

This week’s episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women’s dating offer that’s doing hundreds of sales a day on cold traffic. On […]

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Drayton Bird

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton […]

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Brian Kurtz

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 – and we’ve got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing – […]

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Caleb O’Dowd

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O’Dowd. In this episode, we discuss: The ‘Edison Principle’ of how Caleb literally tormented Gary into taking him on as an apprentice The surprisingly simple thing he learned from Gary that has […]

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Justin Brooke

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars:Why Youtube gives you more BUYER traffic than others like FacebookHow Justin has scaled offers up to $65,000 a DAY in Google ad spendHow to create a Youtube ad […]

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John Carlton

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.On this episode, John reveals:- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional- […]

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Michel Fortin

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the ‘OGs’ of internet marketing and creator of many big $$$ campaigns. In this episode:- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters- The story […]

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Travis Sago

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call:How Travis sends out an offer on NOTEPAD – no fancy ass […]

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Kevin Rogers

On this week’s episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call:How Kevin created the amazing copy community that is Copy ChiefKevin’s secrets of writing emails which break all the traditional rules of copywriting, but still convert […]

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