Sue Rice

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called ‘The Female David Ogilvy’ although I prefer ‘Long Haired David Ogilvy’ – a natural storyteller and A-list email copywriter with a list of wins a mile long.

We discuss:

  • The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
  • How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
  • Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at

Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere – so she chose Paris, France and makes her clients millions from there.
Full episode & resources at


Founder of funnel building company, Brian is Mindvalley's former senior copywriter & funnel builder, entrepreneur, published author, international speaker and the youngest looking 15 year veteran in the industry.