All Posts by Shyrell Espinoza

Justin Brooke

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars:Why Youtube gives you more BUYER traffic than others like FacebookHow Justin has scaled offers up to $65,000 a DAY in Google ad spendHow to create a Youtube ad […]

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Why Funnels Aren’t Dead

Dear funnel eulogizers, Funnels aren’t dead, but shitty, douchey, no-value funnels are. Email’s not dead, but weak, boring, spammy emails are. Webinars aren’t dead, but worthless, sales-pitch webinars are. The funnel eulogizers have an agenda. And it ain’t one where you come out on top. First, they want you to back off of your entrepreneurial […]

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John Carlton

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.On this episode, John reveals:- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional- […]

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Michel Fortin

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the ‘OGs’ of internet marketing and creator of many big $$$ campaigns. In this episode:- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters- The story […]

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3 Simple Email Hacks to Make You More Money

Just sent some feedback to a fellow copywriter on his email sequence, as part of a paid consult. Couldn’t fault the copy itself too much – just a few areas for improvement that just about anyone could boost your CTRs and revenue: 1. Use the ‘Sweet Spot’ Through testing a bunch of funnels with literally hundreds of thousands […]

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Travis Sago

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call:How Travis sends out an offer on NOTEPAD – no fancy ass […]

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Kevin Rogers

On this week’s episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call:How Kevin created the amazing copy community that is Copy ChiefKevin’s secrets of writing emails which break all the traditional rules of copywriting, but still convert […]

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Dan Ferrari

This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who’s mastered the art of writing high converting copy – in a systemized, reliable way. Revealed in this episode:- The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial- Dan’s […]

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Omar Michael

 In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You’ll discover:- The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding- How Omar increased the conversions of an offer by […]

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