All Posts by Shyrell Espinoza

Ben Simkin

This week on the Geniuses Of Copywriting podcast, we have Australia’s #1 Facebook marketer and world class expert Ben Simkin. On this week’s episode: How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB FB ad compliance – what you can and can’t write […]

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Jake Hoffberg

Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman. Here’s some of the secrets he drops for anyone interested in financial copy: How to get ‘in’ with big financial direct response companies who can pay you a fortune and make you a copywriting rock star The YUGE opportunity […]

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Caleb O’Dowd

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O’Dowd. In this episode, we discuss: The ‘Edison Principle’ of how Caleb literally tormented Gary into taking him on as an apprentice The surprisingly simple thing he learned from Gary that has […]

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Justin Brooke

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars:Why Youtube gives you more BUYER traffic than others like FacebookHow Justin has scaled offers up to $65,000 a DAY in Google ad spendHow to create a Youtube ad […]

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Why Funnels Aren’t Dead

Dear funnel eulogizers, Funnels aren’t dead, but shitty, douchey, no-value funnels are. Email’s not dead, but weak, boring, spammy emails are. Webinars aren’t dead, but worthless, sales-pitch webinars are. The funnel eulogizers have an agenda. And it ain’t one where you come out on top. First, they want you to back off of your entrepreneurial […]

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John Carlton

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.On this episode, John reveals:- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional- […]

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Michel Fortin

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the ‘OGs’ of internet marketing and creator of many big $$$ campaigns. In this episode:- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters- The story […]

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3 Simple Email Hacks to Make You More Money

Just sent some feedback to a fellow copywriter on his email sequence, as part of a paid consult. Couldn’t fault the copy itself too much – just a few areas for improvement that just about anyone could boost your CTRs and revenue: 1. Use the ‘Sweet Spot’ Through testing a bunch of funnels with literally hundreds of thousands […]

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Travis Sago

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call:How Travis sends out an offer on NOTEPAD – no fancy ass […]

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Kevin Rogers

On this week’s episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call:How Kevin created the amazing copy community that is Copy ChiefKevin’s secrets of writing emails which break all the traditional rules of copywriting, but still convert […]

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