Your market believes what they want to believe. It’s the way you frame things that determines their meaning. Where you see a simple situation, they’ll see their angels and their demons. Take this photo for example… Let’s assume you’re using this photo in an email, as some kind of proof element. OK so what are […]
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🤔 I know why nobody likes your posts. 🤔I know why your offer didn’t convert. 🤔I know why it’s hard to build a list. And it doesn’t matter who you are, we all struggle with this at times. -> Warren Buffet couldn’t get into Harvard business school. -> I had to work jobs I hated to […]
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I ran a quick poll on FB the other day, and got some rather interesting results… This all comes from a post in the ThriveCart FB group asking if the option to display the email addresses of referred customers to the affiliates who referred em, could be turned off. I’m like… what? Sooooooo……… if I […]
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This is the most dangerous definition of ‘business’ I’ve ever seen… Mostly because it’s on a site where peeps go to get the most basic business advice. It says: “A business typically exists as soon as the person engaging in the activity says it does.” Bullshit. This might be the ‘legal’ definition that your number-cruncher […]
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Today on the Geniuses of Copywriting podcast: Underground copywriter & high ticket consultant Chris Laub reveals how he launched an online agency with direct mail, building relationships and social media copywriting. Full transcript & resources at https://GeniusesOfCopywriting.com/chris-laub
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I can be a real slacker sometimes. Which is probably why I do marketing… I couldn’t handle some hard labor job or having to be in an office in a suit & tie by exactly 9am sharp. So… by the time I sat down to write this article proclaiming the all-powerful effectiveness of email vs […]
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If you’re on Andre Chaperon’s email list (and if you want to persuade, you should be) you might have seen his recent birthday special where he discounted his courses. I tried to grab his latest course – but it wouldn’t go through. Stupid Clickbank. So I reached out to Andre directly and though he’s rarely […]
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On today’s episode of the Geniuses Of Copywriting podcast, we talk to Trevor ‘ToeCracker’ Crook about copywriting seminars, networking for copywriters and how to get clients without pitching from stage.
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Just got back from T&C in sunny San Diego. And I say that cause it’s rarely sunny here in Bangkok… but still it’s good to be home. Weird though… the lovely security folks at LAX seem to be hell bent on turning me upside down every time I go over. I had my speech all prepared for immigration, […]
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