Geniuses Of Copywriting – Lo Morgan

Lorrie Morgan is the owner of Red Hot Copy, and the genius behind many high converting offers. A former Hollywood actress, she has a unique perspective on copywriting psychology that’s enabled her to rise to the top of the industry, with high demand for her services. In this episode, she reveals the secrets behind her […]

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Offer Trumps Copy

Offer Trumps Copy. If a copywriter claims they can sell anything with their ‘magic words’, they’re naive or lying. Copywriters are not ‘wordsmiths’. We don’t conjure up a magical combination of words that mysteriously causes people to buy a product. This is the opposite of much of the advice I’ve seen over the years when […]

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Copywriting careers have a trajectory

What’s your career trajectory? I’m not talking about intern -> CEO. All of our careers have a trajectory. We’re going someplace. Usually with some peeps. I haven’t systematised this much – but what I do know is this: You get to choose the someplace, and the peeps. Feeling like you’re working for or with the […]

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Geniuses Of Copywriting podcast with special guest expert David Garfinkel

David Garfinkel is known as the world’s best copywriting coach.He’s helped copywriters and businesses in more than 100 industries increase their profits through better copywriting, including one business that brought in $40M from a three-page sales letter he wrote. His book, Breakthrough Copywriting, is a #1 bestseller on Amazon. https://geniusesofcopywriting.com/david-garfinkel

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Creative Copywriting – make your personality shine through in your copy

Copy & paste statuses are the lowest form of marketing. Lower than a gecko’s nutsack. I’ve been busy removing people who have been posting that stupid Initiative Q status. These are mostly random knobheads. But there’s another one going around some peeps who I consider beloved friends. As a copywriter I see this as being lazy af. Mentally lazy. But you don’t […]

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Geniuses Of Copywriting – Carlos Redlich

No copywriting podcast would be complete without world class copywriter Carlos Redlich. A sales pro and master persuader, Carlos discusses his strategies for getting and keeping high-paying retainer clients and creating an amazing income in this way. Plus we talk about the art of making the sale, what it takes to sell something and how to […]

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3 marketing lessons from the rice fields of Bali

Our time here in Bali has come to an end. I’m about to hit send on this thing, get into a Bluebird Cab and head for the airport.  Here’s my favorite pic the whole trip – my wife and I braving Bali’s notoriously insane traffic on a scooter – and surviving! Next stop the vibrant […]

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Business is simple, people are complicated

So we’ve moved from our blissful Bali villa into the main touristy area in Kuta. We’ve gone from birds chirping in the morning, to scooters and horns. Either way we were waking up early. And because my brain refuses to sleep before midnight, I’ve started taking naps again, which makes me sound 70 years old […]

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