Dangerous Business Advice

This is the most dangerous definition of ‘business’ I’ve ever seen…

Mostly because it’s on a site where peeps go to get the most basic business advice.

It says:

“A business typically exists as soon as the person engaging in the activity says it does.”


This might be the ‘legal’ definition that your number-cruncher rolls out during a consultation, but it reveals a mindset issue that holds back so many would-be entrepreneurs.

Here’s a more REAL definition of ‘Business’: A BUSINESS is what happens when people EXCHANGE MONEY FOR SOMETHING OF VALUE.

Could be an ebook, or a car, or a Rabbit Hole Email Sequence, or whatever – don’t fall for the trap of thinking a business is a business just cuz you say so.

Because it’s alluring to think you can state something and suddenly you’re calling yourself an ‘Entrepreneur’, even if no money has changed hands.

Because our minds habitually look for The Path Of Least Resistance, like water flowing through pipes. So we latch on to these short-cuts.

But what about if I…
– Create a LLC
– Open a business bank account
– Register a business name
– Get a logo created
– Build a website
– Hire an accountant and a lawyer
– Open a ClickFunnels account

See, you’re confusing activity… with Achievement.

You’re pushing papers and creating structures, but here’s the thing to remember…


Gotta exchange something of value, like a product or service, for something else of value, usually cold hard cash.

The number-crunching accountants and blood-sucking lawyers have their place. 

We love em.

But you ain’t a BUSINESS man or woman until you actually DO BUSINESS.

So stop reading this post. 

Go out and DO BUSINESS!


Founder of funnel building company Funnelinfluence.com, Brian is Mindvalley's former senior copywriter & funnel builder, entrepreneur, published author, international speaker and the youngest looking 15 year veteran in the industry.