I know why nobody likes your posts
🤔 I know why nobody likes your posts.
🤔I know why your offer didn’t convert.
🤔I know why it’s hard to build a list.
And it doesn’t matter who you are, we all struggle with this at times.
-> Warren Buffet couldn’t get into Harvard business school.
-> I had to work jobs I hated to pay for copy mentoring.
-> Elon Musk couldn’t get anyone interested in PayPal.
See, there’s something missing.
That often-referenced, rarely-found Missing Piece Of The Puzzle.
And the “gurus” don’t have that missing piece as often as their marketing says they do.
But I’m gonna tell you what it is and where to find it. 🔍
See, learning copy got me to a certain stage in my marketing career.
I was getting clients, I left one of those jobs-i-hated, I was going someplace.
Or so I thought…
Pretty soon, things began to dry up.
Even with the best help in the world, I was struggling to keep my head above water.
In fact, not only did I have to go crawling back to my employer, he soon took the opportunity to call me into his office and fire me as soon as business dropped slightly.
Possibly in revenge for me quitting, but that made no difference to me.
Either way I was broke, and worse still I felt useless.
😡 I went home, sat down with my wife, looked her in the eye and said NO MORE.
❌ No more relying on The Man to pay my bills.
❌ No more slogging through rush hour traffic to do the bidding of someone who didn’t care if I lived or died.
❌ No more stressing over $200 power bills or if I’d even be able to make the rent at all.
I’d had enough… so I took action.
Where I used to watch TV at night, I started watching copywriting courses.
Where I used to go to the football, I started going to seminars.
Where I used to post cringeworthy BS on social media, I started using it as the client-getting tool that it is.
Pretty soon things started taking off.
I started picking up clients again, and getting better results for those I did work with.
I also did a lot more writing and even started a small eBook writing agency.
Then the big breaks came.
💰Writing for big fish clients like Mindvalley. Shaqir Hussyin. Marisa Peer. AdSkills – successfully.
💰Creating my own products, and selling them on social media, webinars, etc – successfully.
💰Speaking on different continents and selling from stage – successfully.
What was the difference between the two lives I’ve outlined here?
What did I do differently after I got fired from that job?
What is the secret to landing Big Fish clients where you’re writing to a mailing list of 200k, 500k, even 1 or 2 million?
That little secret I might save for another post… but as to what I did differently now that I had no idea about in that previous life?
Now, I’m not what people think of as a ‘natural storyteller’, the guy that everyone sits listening to intently around the fire, as he regales them with tall tales of plundered treasure and rescued maidens.
So I gotta use frameworks.
The framework I used above, is called The V or The Dip.
You start at the left side of the V, that’s where you’re going along, you’re doing OK, but suddenly everything shits itself and you plummet down to the bottom of the V.
That’s your Rock Bottom moment, and that’s where you decide enough is enough and you make changes to climb your way out.
The other side of the V is where you’re successful, making tons of cash, basking in the glory of your own making.
This is how you really make a long story short.
Write out that framework on a piece of paper, and stick it on your wall.
That’s your roadmap to stories, to engagement and to profits.🔍