Offer Trumps Copy
Offer Trumps Copy. If a copywriter claims they can sell anything with their ‘magic words’, they’re naive or lying. Copywriters are not ‘wordsmiths’. We don’t conjure up a magical combination of words that mysteriously causes people to buy a product. This is the opposite of much of the advice I’ve seen over the years when […]
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Copywriting careers have a trajectory
What’s your career trajectory? I’m not talking about intern -> CEO. All of our careers have a trajectory. We’re going someplace. Usually with some peeps. I haven’t systematised this much – but what I do know is this: You get to choose the someplace, and the peeps. Feeling like you’re working for or with the […]
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Creative Copywriting – make your personality shine through in your copy
Copy & paste statuses are the lowest form of marketing. Lower than a gecko’s nutsack. I’ve been busy removing people who have been posting that stupid Initiative Q status. These are mostly random knobheads. But there’s another one going around some peeps who I consider beloved friends. As a copywriter I see this as being lazy af. Mentally lazy. But you don’t […]
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3 marketing lessons from the rice fields of Bali
Our time here in Bali has come to an end. I’m about to hit send on this thing, get into a Bluebird Cab and head for the airport. Here’s my favorite pic the whole trip – my wife and I braving Bali’s notoriously insane traffic on a scooter – and surviving! Next stop the vibrant […]
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Business is simple, people are complicated
So we’ve moved from our blissful Bali villa into the main touristy area in Kuta. We’ve gone from birds chirping in the morning, to scooters and horns. Either way we were waking up early. And because my brain refuses to sleep before midnight, I’ve started taking naps again, which makes me sound 70 years old […]
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