Category Archives for Blog

Smart music marketing

Smart band marketing – Machine Head are as relentless with their email marketing as they are with their music. They mail pretty much every day. And there’s always an offer, concert tickets, merch, etc. But whoever writes these emails knows their stuff. Cause there’s often some good storytelling in there. Every tour must generate a […]

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Pre-selling your sales message

Your market believes what they want to believe. It’s the way you frame things that determines their meaning.  Where you see a simple situation, they’ll see their angels and their demons. Take this photo for example… Let’s assume you’re using this photo in an email, as some kind of proof element. OK so what are […]

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I know why nobody likes your posts

🤔 I know why nobody likes your posts. 🤔I know why your offer didn’t convert. 🤔I know why it’s hard to build a list. And it doesn’t matter who you are, we all struggle with this at times. -> Warren Buffet couldn’t get into Harvard business school. -> I had to work jobs I hated to […]

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Protecting the most valuable asset on earth

I ran a quick poll on FB the other day, and got some rather interesting results… This all comes from a post in the ThriveCart FB group asking if the option to display the email addresses of referred customers to the affiliates who referred em, could be turned off. I’m like… what? Sooooooo……… if I […]

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Dangerous Business Advice

This is the most dangerous definition of ‘business’ I’ve ever seen… Mostly because it’s on a site where peeps go to get the most basic business advice. It says: “A business typically exists as soon as the person engaging in the activity says it does.” Bullshit. This might be the ‘legal’ definition that your number-cruncher […]

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FB outage – email still here

I can be a real slacker sometimes. Which is probably why I do marketing… I couldn’t handle some hard labor job or having to be in an office in a suit & tie by exactly 9am sharp. So… by the time I sat down to write this article proclaiming the all-powerful effectiveness of email vs […]

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Andre Chaperon would fail at copywriting school

If you’re on Andre Chaperon’s email list (and if you want to persuade, you should be) you might have seen his recent birthday special where he discounted his courses. I tried to grab his latest course – but it wouldn’t go through. Stupid Clickbank. So I reached out to Andre directly and though he’s rarely […]

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Stories of T&C San Diego

Just got back from T&C in sunny San Diego. And I say that cause it’s rarely sunny here in Bangkok… but still it’s good to be home. Weird though… the lovely security folks at LAX seem to be hell bent on turning me upside down every time I go over. I had my speech all prepared for immigration, […]

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Travel the world & be productive

How to travel the world and be productive AF Here’s my schedule for Q1 of 2019 only: Jan 14: Manila, Phillippines Jan 21: Bangkok, Thailand Feb 7: Phuket, Thailand Feb 11: Bangkok, Thailand Feb 12: Pattaya, Thailand Feb 17: Los Angeles, California Feb 22: Phoenix, Arizona Feb 23: San Diego, California Feb 28: Los Angeles, […]

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The 6 pillars of customer connection

✅ New years resolution #1: Stop shoving ANSWERS down my customer’s throats. Because your customers don’t come to you for mere answers. It’s not about just providing information. If it was, then every member of a certain funnel FB group would be making good money, because anybody can compile information and present it as their […]

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