3 Simple Email Hacks to Make You More Money
Just sent some feedback to a fellow copywriter on his email sequence, as part of a paid consult. Couldn’t fault the copy itself too much – just a few areas for improvement that just about anyone could boost your CTRs and revenue: 1. Use the ‘Sweet Spot’ Through testing a bunch of funnels with literally hundreds of thousands […]
Read MoreThe Chiang Mai effect: Why digital nomads are broke in low cost countries
There’s a stupid bias against entrepreneurs who live & work from Bali, or Phuket, or Pattaya. Because the cost of living is low in general, it’s easy for people based in Western countries to ‘call out’ people from the comfort of their homes. In many cases, it’s justified – there’s a lotta life coaches & wanna be […]
Read MoreCopy misconception #47: “American Marketing”
It’s patently ridiculous to suggest that where a marketing strategy comes from dictates it’s effectiveness. Or that people in different countries somehow react to marketing principles in different ways to the rest of the world. Here’s a newsflash if you need it: We are all human and have the same needs, wants and desires at a base […]
Read More3 Tips For Better Inboxing
Never underestimate the task of getting into the inbox: 3 tips for better Inboxing. Peter Diamandis’ newsletter is about as far from a phishing email as you can get. But the Gmails and the Yahoos and the Hotmails have to be overly cautious about who they inbox and who they don’t. ‘Inboxing’ is the mysterious art of having […]
Read MoreThe Power Copywriting Formula
The words went through my heart like a red hot dagger. As I read more, I fell deeper into the story, like Alice falling down the rabbit hole… I was hooked. And by the time I got to the end, I almost wanted to buy the thing – even though I actually have no interest in it […]
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Haters Gonna Hate
As a marketer, I WANT to see 1 star reviews like this. In fact, more of em. Maybe not a flood LOL but a few here and there are GOOD THING. Cause it’s understandable to get triggered by a bad review like this. After all, you put your heart and soul into a project. You give it everything you got. And […]
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Do people buy what they want, or what they MUST HAVE?
I couldn’t believe what was coming out of this marketing guru’s mouth. He had it all backwards… turns out they ALL do. And it’s costing you a LOT of money. This afternoon I’ve been going back over some of the marketing courses I’ve compiled over the years. And lately, I’ve noticed they all seemed to […]
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Posting over procrastination.
Everybody’s talking about how Zuck is cracking down on organic reach. I don’t actually know if this is true – but there’s no doubt FB is moving fast towards a pay-to-play model. There’s also the counter-argument that “If ur not getting engagement its coz ur content ain’t good enough”. My question is: Why should that […]
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How a BRAND gives you STATUS.
This is why even though the other ones are superior in a lot of areas… you’re still gonna buy the AirPods, right? Cause we want to be seen walking around with those white airpods that seem to just hang there, not some dorky black ones that hook around your ear. This is one of the […]
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Doing business in places of money
Some of my best deals have been struck in hotel lobbies. It’s a meeting place for location independent entrepreneurs with money. A fancy lobby has an energy of success to it. A vibe. Whatever it is, it works. The only transaction on the cards tonight is one in exchange for a scotch on the rocks. […]
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