3 Tips For Better Inboxing
Never underestimate the task of getting into the inbox: 3 tips for better Inboxing.
Peter Diamandis' newsletter is about as far from a phishing email as you can get.
But the Gmails and the Yahoos and the Hotmails have to be overly cautious about who they inbox and who they don't.
'Inboxing' is the mysterious art of having your emails hit the INBOX of your list - not the spam folder, not even the Promotions folder.
There is a science to giving yourself the best chance of hitting the inbox - but there's too many variables and the email companies don't tell you what they all are.
Here's 3 tips to boost your chances of Inboxing:
1. Be relevant and valuable! Can't just send promo after promo and hope to not burn out your list. This is the most powerful strategy of all - send something people LOOK FORWARD TO getting. Like AdSkills Daily Edge or Pauline Longdon's newsletter.
2. Stay in touch with your Autoresponder peeps, they can tell you how you're going with more info than you can get from the 'stats' in your platform. Some can/will tell you more than others, just don't mail your list and hope for the best.
3. Ninja hacks for better Inboxing: Get your subscribers to Save, Forward or Reply To your emails. The Big G especially counts these actions as votes that your emails are relevant and valuable. How can you get your list to save your emails in a folder? Forward them to a friend who might be interested? If you're serious about this - ask for replies even though it's extra work/cost to monitor that inbox.
All these are an investment into the relationship you have with your list - the main revenue source for so many businesses.
Something that, if it went away, so does your cash flow.
As yourself if it's worth having a VA reply to some emails for a couple hours, if that list could make you an extra $10,000 in a month.
And remember that we are all at the mercy of the email companies like Gmail, spam reports are common even when you mail pure content, and even Peter Diamandis can be accused of phishing by the powers that be.