Copy misconception #47: “American Marketing”

It's patently ridiculous to suggest that where a marketing strategy comes from dictates it's effectiveness.

Or that people in different countries somehow react to marketing principles in different ways to the rest of the world.

Here's a newsflash if you need it: We are all human and have the same needs, wants and desires at a base level.

We all move towards pleasure, and away from pain.

What this CF peep means to say, is that people in Romania may respond to different nuances of marketing and copy.

I don't know what that might be - but I can speak for Aussies. We tend to respond to more conversational, less hypey copy, and it's harder to get us jumping out of our chairs pumping our fists.

We are just kinda laid back that way.

But that doesn't mean "American marketing" doesn't work on us.

The name itself is misleading - the fact that so much of today's direct response marketing ideas come from Americans is because there's more of them doing it, and they're on the cutting edge (And have the largest western market to test on).

It's like that a team that plays soccer well, is playing 'Brazilian soccer'.

The dude actually nailed what good marketing is as well btw - "You really have to find the pain points, mindset and motivation for the people you want to serve".

That's not marketing for Americans. It's marketing for HUMANS.


Founder of funnel building company, Brian is Mindvalley's former senior copywriter & funnel builder, entrepreneur, published author, international speaker and the youngest looking 15 year veteran in the industry.