Email subscribers are extremely unforgiving
2 minutes ago, I tried to unsubscribe from somebody’s list (Hey, I can’t read everybody’s damn emails, can I) And to complete the ‘de-subscription’, the form was asking for my first name, last name and email address. As in I had to enter them myself, and then click unsubscribe. I was willing to check a […]
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Carl Galletti
This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game – Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today’s episode we discuss: The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern […]
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Chris Haddad
This week’s episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women’s dating offer that’s doing hundreds of sales a day on cold traffic. On […]
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How to get 10,988 pieces of market research on autopilot
Over the past few weeks I’ve gathered 10,988 pieces of pure GOLD. And this could be a game-changing marketing tip for anyone who wants to truly KNOW their market. One of the most powerful things in marketing and copywriting – the real secret to writing copy that sells – is to KNOW your customer. Know […]
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The Rise Of Copy
✅ Prediction for 2020: The big dogs already know how valuable good copy is – the rest of y’all better catch up, cuz you’re already falling behind. This is a quote someone sent me from Gary V: >> “The Art Of Copywriting Is About To Be Put On A Pedestal” << Now, I can understand him […]
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Goals are for losers
Did you know: Scott Adams, creator of the Dilbert cartoon, was an early student of The Silva method, a meditation program that’s woo-woo af? I probably learned my most important lesson for 2019, right at the end of December. Been listening to Scott Adams’ autobiography “How To Fail At Everything & Still Win Big” I […]
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Drayton Bird
This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton […]
Read MoreBrian Kurtz
The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 – and we’ve got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing – […]
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Will this make you ditch your Email Service Provider?
When we spoke at the Poland event together earlier this year, Matt Bacak said something that could make you FIRE your Email Service Provider… He says he’s done 8000+ split tests over his career, and he even showed us the huge stack of split test results printouts. I’ve made it a point to insist that some […]
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Basic Levels Of Content
Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]
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