All Posts by Brian

Carl Galletti

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game – Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today’s episode we discuss: The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern […]

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Chris Haddad

This week’s episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women’s dating offer that’s doing hundreds of sales a day on cold traffic. On […]

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How to get 10,988 pieces of market research on autopilot

Over the past few weeks I’ve gathered 10,988 pieces of pure GOLD. And this could be a game-changing marketing tip for anyone who wants to truly KNOW their market. One of the most powerful things in marketing and copywriting – the real secret to writing copy that sells – is to KNOW your customer. Know […]

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The Rise Of Copy

✅ Prediction for 2020: The big dogs already know how valuable good copy is – the rest of y’all better catch up, cuz you’re already falling behind. This is a quote someone sent me from Gary V: >> “The Art Of Copywriting Is About To Be Put On A Pedestal” << Now, I can understand him […]

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Goals are for losers

Did you know: Scott Adams, creator of the Dilbert cartoon, was an early student of The Silva method, a meditation program that’s woo-woo af? I probably learned my most important lesson for 2019, right at the end of December. Been listening to Scott Adams’ autobiography “How To Fail At Everything & Still Win Big” I […]

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Drayton Bird

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton […]

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Brian Kurtz

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 – and we’ve got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing – […]

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Will this make you ditch your Email Service Provider?

When we spoke at the Poland event together earlier this year,¬†Matt Bacak said something that could make you FIRE your Email Service Provider… He says he’s done 8000+ split tests over his career, and he even showed us the huge stack of split test results printouts.  I’ve made it a point to insist that some […]

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Basic Levels Of Content

Content is the easiest part of course creation. There’s 3 basic levels of content. Firstly is Outsourced Content. This is the first rung of the ladder, where you might buy a PLR product (and hopefully edit it somewhat). Or you have a team that creates content. Or you buy a license to something. The important […]

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The Big Idea

‘The Big Idea’ fits into the smallest parts of your marketing. See, a lot of smart marketers talk about ‘The Big Idea’. And it’s a great way of communicating a grand vision to your prospect. But it’s easy to get stuck in the worldview that this is somehow only applicable to your overall big picture. […]

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