Caleb O’Dowd

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O’Dowd. In this episode, we discuss:

  • The ‘Edison Principle’ of how Caleb literally tormented Gary into taking him on as an apprentice
  • The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years
  • Caleb’s KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it’s used on

Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook’s Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show.