This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy.
We talk about:
- How to create campaigns that attract BUYERS, rather than just openers & clickers
- A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him
- How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials
Matt has performed over 8,000 split tests - data is his religion. Just look at this huge stack of split test results!
To follow Matt & learn more, join his FB group at https://www.facebook.com/groups/listbuildingclub