Omar Michael

 In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns.

You'll discover:
- The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding
- How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by
- How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences

After starting as a pure direct response company, Mindvalley leveraged Omar's genius to become the biggest name in personal development.

Get the full transcript and resources at