Tag Archives forcopywriting

Lori Haller

This week’s Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can. Full transcript and resources at https://geniusesofcopywriting.com/lori-haller/

Read More

How a BRAND gives you STATUS.

This is why even though the other ones are superior in a lot of areas… you’re still gonna buy the AirPods, right? Cause we want to be seen walking around with those white airpods that seem to just hang there, not some dorky black ones that hook around your ear. This is one of the […]

Read More

Pre-selling your sales message

Your market believes what they want to believe. It’s the way you frame things that determines their meaning.  Where you see a simple situation, they’ll see their angels and their demons. Take this photo for example… Let’s assume you’re using this photo in an email, as some kind of proof element. OK so what are […]

Read More

Andre Chaperon would fail at copywriting school

If you’re on Andre Chaperon’s email list (and if you want to persuade, you should be) you might have seen his recent birthday special where he discounted his courses. I tried to grab his latest course – but it wouldn’t go through. Stupid Clickbank. So I reached out to Andre directly and though he’s rarely […]

Read More

Trevor Crook

On today’s episode of the Geniuses Of Copywriting podcast, we talk to Trevor ‘ToeCracker’ Crook about copywriting seminars, networking for copywriters and how to get clients without pitching from stage.

Read More

David Deutsch

Geniuses of Copywriting podcast with special guest expert and world class copywriter David Deutsch. In this episode, listen to David Deutsch as he shares with us his passion for copywriting and how he became one of the best in the field. 

Read More